One more from Graphic Symbolism. Our first project was to develop a logo for another member of the class. This one is for Molly Beth McAdams. She had been toying with using the first two letters of her first and middle names as a company name. She’s a playful, casual kind of person, so I added the tagline “More Better.” Not only is it a fun little phrase, it’s also a promise: Molly will deliver more, and it will be better than the competition. I built the font myself in Illustrator. Since I wasn’t getting graded for that, though, it contains only the glyphs you see here. Building an entire font is a lot of work.
June 28, 2009
101 Asian Fusion Grill
A logo for the 101 Asian Fusion Grill in the Cherry Creek neighborhood of Denver. I’ve never eaten there, but I looked at their website, and their current logo is plain awful. This one uses a simple chinese decorative element and a simple, elegant typeface called Maiandra. The numerals come from a different font that I can’t identify since its name is in Japanese kanji.
Japanese Tea Logos
So part of the curriculum is a class called “Graphic Symbolism.” To me, that implies learning how images communicate ideas, and how to use that to say something without having to outright say it. Like the red objects in the Sixth Sense, always present whenever there’s a clue about what’s really going on. Red being the color both of blood (and thus death) and of the supernatural. Instead, it was a logo design class. It was a really good logo design class, but that still didn’t make it terribly relevant for a visual effects student.
Anyway, one of the assignments was a set of related logos for a beverage company. Most of my classmates naturally designed booze logos. Here are four logos based on famous Ukiyo-e woodcuts by Hiroshige and Hokusai, and one based on an image imitating the Ukiyo-e style by another acquaintence from the Cartographers’ Guild, Michael Tumey, aka GamerPrinter. Incidentally, he runs a printshop servicing roleplaying gamers, so if you ever need a map printed and/or laminated, look him up at http://www.gamer-printshop.com. The prices are reasonable, the prints are superb, and the lamination is adequate.
Back to the point. Hibiki-An is a real company, but these aren’t their actual products. They are actual traditional Japanese teas, though.
And in case you’re wondering, the tea used for the tea ceremony is matcha.


