Bryan Ray, Visual Effects Artist

June 24, 2009

Trying out a new format

As my content has increased in quantity and complexity, I decided that my old management approach was insufficient. Hopefully this bloggy format will allow more efficient (and timely) updates while allowing superior navigation of the content. To get things started, here’s a sample from my Digital Typography class.

Single column layout with images.

Single column layout with images.

As I recall, the objective was a simple layout with a headline and subhead. I chose a modern-looking sans serif font for the headline, accompanied by the very readable Times New Roman for the body copy. Some people say Times is overused and thus avoid it, but it is used so often because it is effective. It is readable at small sizes, and it is very familiar, making it ideal for large quantities of copy where the focus should be on the information, not on the design.

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